Thought leadership
Built on Ad Age’s foundation of journalistic integrity, Studio 30’s Publishing Partner thought-leadership platform spans AI, data and identity, privacy, CTV and streaming TV, retail media, influencers and creators, e-commerce, audio, and brand strategy—collaborating with global platforms, agencies, and brands to translate industry complexity into credible, actionable insight for senior marketers
How marketers can use AI to drive output and quality while staying on brand
Marketers can scale content production with AI—without sacrificing brand standards, creative quality, or trust—by putting governance, workflows, and humans at the center of adoption (Oct. 28, 2025; sponsor: Adobe)
Why signals are set to outpace predefined audiences in 2025—and how to stay ahead
As signal-based marketing replaces static audiences, this piece examines how brands can stay ahead of a cookieless future by rethinking targeting, measurement, and media strategy (Jan. 8, 2025; Amazon Ads)
How influencer marketing is moving into a more rigorous, metrics-driven era
Influencer marketing is maturing from a reach-driven tactic into a disciplined growth engine, as brands apply clearer measurement, tighter alignment, and performance rigor to creator partnerships (July 29, 2024; Linqia)