Live at CES: Why 2023; will be a transformative year for TV advertising (Jan. 10, 2023; Samsung Ads)
How streaming TV is rapidly evolving the customer user experience (Jan. 11, 2023; Amazon Fire TV)
The importance of keeping sustainability in mind when producing online ads (Jan. 13, 2023; Amazon Ads)
Why marketers must be leaders in data privacy and transparency (Jan. 18, 2023; Dynata)
How you can tear down the ‘paper ceiling’ and uncover new talent (Jan. 23, 2023; The Ad Council)
Dispatch from CES: 4 factors shaping TV advertising in 2023 (Jan. 25, 2023; Comcast Freewheel)
Why we must recalibrate marketing expectations in 2023 (Jan. 31, 2023; T-Mobile Advertising Solutions)
How production-free footage can drive creativity and lower costs (Feb. 9, 2023; Filmsupply)
Why a stronger freelancer-agency relationship is critical for success (Feb. 10, 2023; Fiverr)
How signal loss is giving way to investment in zero-party data (Feb. 21, 2023; Fetch)
Automation's role in solving your agency's resource challenges (Feb. 21, 2023; Fluency)
How technology delivers great customer experience and long-term value (Feb. 22, 2023; Protiviti)
How the power of music drives emotion, retention in ad spots (Feb. 27, 2023; Filmsupply)
3 programmatic channels to supercharge audience engagement (March 1, 2023; StackAdapt)
3 major factors to consider when conducting a CTV ad campaign (March 6, 2023; Tubi)
Redefining addressable for today’s advanced TV ecosystem (March 7, 2023; Cadent)
Why defining trust is the first step in reaching health audiences (March 9, 2023; Healthline Media)
How your audio ads can benefit from these 4 essential ingredients (March 20, 2023; Audacy)
3 steps for developing a well-oiled content supply chain (March 21, 2023; Adobe)
How Jacuzzi used data to transform the customer experience (March 23, 2023; Sitecore)
How machine learning can create a more relevant, profitable e-commerce experience (March 28, 2023; Rokt)
How shoppable social sites are beating other media channels (March 29, 2023; Code3)
How advertisers can effectively combine linear and streaming TV campaigns (April 4, 2023; Comcast Advertising)
How MLS’ community connection attracts major global brands to soccer (April 4, 2023; Major League Soccer)
'How L’Oréal developed better content and customer experiences online (April 11, 2023; Sitecore)
A full-funnel approach to influencer marketing through automation (April 12, 2023; impact.com)
4 trends transforming advertising, media and entertainment (April 12, 2023; Snowflake)
Your brain on sound: marketing and the neuroscience of sonic identity (April 17, 2023; Audacy)
4 essential strategies to capture B2B customer growth in 2023 (April 17, 2023; The Marketing Practice)
Top 5 ways marketers can stay ahead in a changing world (April 18, 2023; SurveyMonkey)
How local presence management drives brand discovery (April 24, 2023; DAC)
How Amazon Ads and Tostitos cooked up success—with leftovers (May 2, 2023; Amazon Ads)
Why CMOs looking for performance media are turning to audio (May 9, 2023; Audacy)
EBay Ads’ home and garden research helps brands capitalize on seasonal trends (May 17, 2023; eBay Ads)
4 reasons why you should leverage programmatic account-based marketing (May 24, 2023; StackAdapt)
Why brands shouldn’t wait until 2026 to invest in the Mexican Men’s National Team (June 1, 2023; Major League Soccer)
How sound-on influencer marketing boosts brand awareness and connection (June 5, 2023; Bar-S)
How Pinterest helps marketers thrive in a cookie-less age (June 7, 2023; Pinterest)
Meta shines the spotlight on Reels at Cannes Lions 2023 (June 8, 2023; Meta)
How to make sense of marketing mix modeling—and make it work for your brand (June 12, 2023; DAC)
How AI can actually make an impact for digital advertisers (June 13, 2023; Fluency)
Lionel Richie on the art of collaboration, partnership and disruption (June 14, 2023; Acrisure)
4 steps that will fuel your paid campaigns with purpose (June 14, 2023; Butler/Till)
Creativity too often gets bottlenecked: Here are the ways to fix this (June 15, 2023; Canva)
The future of live sports: Why streaming is a touchdown for advertisers (June 22, 2023; Amazon Ads)
How a diverse and inclusive agency culture leads to winning campaigns (June 26, 2023; Taylor)
Is your organization ready to embrace AI-driven commerce? (June 26, 2023; Work & Co.)
How marketers can use live football TV data to reach viewers beyond game day (June 28, 2023; DIRECTV)
How to create a marketing playbook that builds on what already works (June 28, 2023; Protiviti)
TikTok engages multigenerational shoppers with discovery and culture-informed creativity (July 11, 2023; TikTok)
How to optimize advertising effectiveness when every dollar counts (July 19, 2023; Snowflake)
3 reasons why health marketers need insight into audience intention (July 25, 2023; Healthline Media)
How data is promising to drive winning EV marketing and sales conversions (July 31, 2023; Urban Science)
Unlocking the power of local TV: How precision and reach drive results (Aug. 7, 2023; Locality)
How brands are evolving to engage with anyone, anywhere (Aug. 28, 2023; Amazon Ads)
Why owned marketing is the key to driving e-commerce brand growth—and profits (Aug. 29, 2023; Klaviyo)
Need more efficient Meta ads this Black Friday Cyber Monday? Here’s what you can do (Sept. 8, 2023; Klaviyo)
How early voting will control the effectiveness of political ads (Sept. 12, 2023; Stirista)
How brands can leverage the massive in-store retail media opportunity (Sept. 14, 2023; Vestcom)
Mastering the new requirements for effective omnichannel marketing (Sept. 19, 2023; T-Mobile Advertising Solutions)
How to unite AI and automation to unlock advertising success at scale (Sept. 20, 2023; Fluency)
3 dangers of data fragmentation that can sabotage customer personalization (Sept. 21, 2023; Klaviyo)
How email automations can turn open support tickets into loyalty this BFCM (Sept. 22, 2023; Klaviyo)
How Leagues Cup supercharged soccer and its advertising partners (Sept. 25, 2023; Major League Soccer)
4 ways live music takes loyalty programs to the next level (Sept. 26, 2023; Live Nation)
How to realize the full potential of converged TV advertising (Sept. 27, 2023; Cadent)
How to stand out this BFCM with microsegmentation (Sept. 28, 2023; Klaviyo)
How digitizing sales can generate growth and deliver cost efficiencies at the same time (Sept. 29, 2023; Protiviti)
5 ways to bridge the consumer-marketer divide (Oct. 5, 2023; iHeartMedia)
Inside a 1980s-style anti-travel direct-response campaign (Oct. 6, 2023; Filmsupply)
Why experiential platforms are critical in grabbing consumer attention (Oct. 9, 2023; GSTV)
How place-based media reaches shoppers at the point of purchase decision (Oct. 10, 2023; Volta Charging)
How ad transparency and privacy are the industry’s new table stakes (Oct. 11, 2023; Snowflake)
How the ‘right message at the right time’ ideal is achievable at last (Oct. 12, 2023; Klaviyo)
How to automate your way to a successful Black Friday/Cyber Monday season (Oct. 13, 2023; Klaviyo)
How music shaped the success of these award-winning ads (Oct. 16, 2023; Filmsupply)
Brand values: The bedrock of building trust (Oct. 17, 2023; Amazon Ads)
How recency and relevancy make tailored health marketing possible (Oct. 19, 2023; Healthline Media)
How to perfect your email messaging during the Black Friday season (Oct. 19, 2023; Klaviyo)
Embracing the new addressable: strategies for greater CTV results (Oct. 20, 2023; Urban Science)
What marketers are saying about their marketing misalignment woes (Oct. 23, 2023; Opal)
New TikTok interview series shows how creatives can break through on the platform (Oct. 24, 2023; TikTok)
How to become a data-driven marketer without an analytics background (Oct. 26, 2023; Klaviyo)
CX dreams versus reality: How CX pros can bridge the gap and get ahead (Oct. 26, 2023; SurveyMonkey)
Women’s soccer and brand opportunities take center stage again in 2024 (Oct. 30, 2023; Concacaf)
The next hot Gen Z ad channel—free mobile phone networks (Oct. 31, 2023; TextNow)
How Meta’s commitment to transparency builds the trust advertisers want for brand suitability (Nov. 1, 2023; Meta)
Why the frenzied Q4 shopping period is the foundation of your 2024 plan (Nov. 2, 2023; Klaviyo)
How tax breaks are additional incentives to bring ad film production to Illinois (Nov. 8, 2023; OKRP)
The secret to brand growth—ask your customers what they want (Nov. 8, 2023; SurveyMonkey)
How decreasing emails and SMS can increase customer engagement (Nov. 9, 2023; Klaviyo)
How rideshare premium video is opening opportunities to reach cord-cutters (Nov. 9, 2023; T-Mobile Advertising Solutions)
How ‘total audio’ advertising can gain $6 billion in untapped revenue (Nov. 13, 2023; Audacy)
4 ways top advertisers will use AI and automation in 2024 (Nov. 14, 2023; Fluency)
How Urban Outfitters plans to target Gen Z with its holiday shopping campaign (Nov. 17, 2023; Urban Outfitters)
Audio advertising Is in its performance era—It’s all about results (Nov. 28, 2023; Audacy)
The ‘Messi effect’ hits the Concacaf Champions Cup, with brand opportunities galore (Nov. 28, 2023; Concacaf)
Qatar Airways’ QVerse digital experience lets customers try before they fly (Dec. 6, 2023; Qatar Airways)
Why the future of retail media is not media but shopper data (Dec. 8, 2023; Bridg)
4 marketing priorities for maximizing CTV’s value in 2024 (Dec. 11, 2023; Premion)
How AI plus social can build greater trust and deeper customer connections (Dec. 12, 2023; Media.Monks)
Why data quality and transparency are keys to building trust in AI (Dec. 13, 2023; Klaviyo)
Paramount Advertising’s TV Now and the state of premium TV (Dec. 13, 2023; Paramount Advertising)
How Liga MX, Mexico’s pro soccer league, is capturing America’s heart and wallets (Dec. 14, 2023; Televisa Univision)
TikTok’s ‘What’s Next’ 2024 report says curiosity, storytelling and trust are game-changers (Dec. 14, 2023; TikTok)
Love in the time of artificial intelligence: Desperately seeking the human-AI connection (Dec. 18, 2023; Media.Monks)
From ballet to boardroom: 5 steps in choreographing career success (Dec. 20, 2023; AAA)