Multimedia features
Interactive reports were a signature format of my work at Ad Age Studio 30—designed to turn complex marketing, media, and technology topics into immersive, highly readable experiences. Blending reported storytelling, original visuals, and modular UX, these projects helped brands move beyond static thought leadership to create destinations audiences actually spent time with. Topics ranged from creator marketing and omnichannel media to AI, programmatic, privacy, and creative effectiveness, often serving as cornerstone assets within larger editorial, video, and live-event programs.
The Reel deal: 3 creative tips to help make your ads shine
A concise, high-impact interactive focused on creative effectiveness in modern advertising. Built around clear takeaways and strong visual storytelling, the report translated best practices in video and digital creative into actionable guidance, helping marketers connect craft decisions directly to performance outcomes. (Dec. 20, 2022; Instagram)
Top 5 game-changing influencer campaigns of 2023
A visually driven, example-led report spotlighting standout influencer campaigns that redefined how brands work with creators. The experience blended editorial analysis with rich creative showcases, illustrating not just what worked, but why—and offering marketers practical lessons on authenticity, scale, and measurable impact in the creator economy. (Sept. 27, 2023; Influential)
Chilling tales of omnichannel omens, demonic data and more
A fun interactive report that used horror-themed storytelling to explore very real marketing anxieties—from fragmented media planning to data decay and signal loss. By pairing playful narrative framing with rigorous industry insight, the piece demonstrated how interactive design can make complex, even intimidating topics more approachable while still delivering strategic depth. (Oct. 10, 2022; Clinch)
To view the complete archive of Ad Age Studio 30 interactive reports 2019-2025, click here.