Video, webinars & podcasts

From on-location shoots to in-studio/remote webinars to special custom episodes of Ad Age’s flagship Marketer’s Brief podcast, Studio 30’s content portfolio offered partners the opportunity to share their insights and tell their stories across a wide range of platforms

Video

Studio 30’s video interviews, typically shot either in studio or on location at industry, Ad Age conferences, or client events, was often developed as the lead asset in an integrated storytelling package, paired with Publishing Partner-length articles on AdAge.com that extended the conversation into long-form editorial coverage with enduring value.

Webinars

While some clients leveraged Studio 30’s abilities to moderate roundtable-like conversations, most took advantage of Ad Age’s webcast platform to conduct true webinars with a presentation deck, guest subject-matter experts, and an audience Q&A moderated by a Studio 30 editor.

Podcasts

Ad Age’s flagship Marketer’s Brief podcast began offering brand partners bonus Studio 30 special episodes as part of extended sponsorship deals in 2024, following up on our longstanding reporting about the efficacy of audio as a marketing channel and my own personal interest in podcast hosting