Video

How agentic AI agent is transforming health care advertising

Shot on location at Ad Age’s Business of Brands 2025 conference in Chicago, this conversation explores how agentic AI is beginning to reshape health care advertising—from autonomous decisioning to privacy-safe personalization. Stacey McInnes of Cluep and Jay Manara of Klick joined me to discuss how AI agents can help health care marketers navigate regulatory complexity while driving relevance and performance at scale. The result is a grounded look at where agentic AI is already creating value today—and what it will take to move from experimentation to real operational impact. (Oct. 9, 2025; Cluep)

Paramount Advertising's Now series and the future of creativity

This was the second Studio 30 covering Paramount Advertising’s Now series, exploring how the company is rethinking creativity in an era defined by data, automation, and premium video. This video featured offstage one-on-ones with speakers from the Creative Now conference, including keynote speaker Swan Sit, Google’s Abigail Posner, Unilever’s Casey DePalma, and Paramount’s Steve Ellis, Lydia Daly, and Dario Spina, while the article covered the whole event. Together, the article and video translated live insights into long-form storytelling with lasting relevance for brands and agencies navigating the future of TV and streaming. (March 20, 2024; Paramount Advertising)

How modern girlhood is changing marketing in a post-Barbie movie landscape

Published in the wake of the “Barbie” movie phenomenon, this conversation examines how modern girlhood is reshaping marketing—from identity and aspiration to community, creativity, and cultural power. Shot on the terrace of IPG Mediabrands’ suite in the JW Marriott in Cannes and featuring Weber Shandwick’s Gail Heimann, Mattel’s Lisa McKnight, and Talk to Jess’ Jess Weiner, the discussion explores how brands are recalibrating their approach to reach girls and young women as multidimensional audiences with agency, influence, and evolving expectations. The result is a nuanced look at how culture, commerce, and representation intersect in a post-“Barbie” marketing landscape—and what today’s shifts signal for the future. (July 8, 2024; The Weber Shandwick Collective)

To view the complete archive of Ad Age Studio 30 videos 2018-2025, click here.