Premium video and programmatic innovation take center stage at CES (Jan. 10, 2024; Comcast)
How health-obsessed millennials are driving a new vision of health care (Jan. 10, 2024; Havas)
5 ways that audio will be transformed by technology (Jan. 16, 2024; Audacy)
How AI, data and storytelling will power e-commerce campaigns in 2024 (Jan. 16, 2024; Front Row)
How TikTok’s new attribution model can achieve full-funnel attribution (Jan. 17, 2024; TikTok)
How programmatic targeting is entering its contextual era in 2024 (Jan. 24, 2024; ComScore)
Why 2024; will be a big year for retail media and CTV (Jan. 25, 2024; Roundel)
Why AI will make the internet more human in the new era of consumer experience (Jan. 31, 2024; Media.Monks)
How AI-powered workflows are fueling marketing-led transformation (Feb. 8, 2024; Media.Monks)
What Super Bowl advertisers can learn from Taylor Swift (Feb. 13, 2024; Ipsos)
Charting the power of ‘la musica’ to connect with growth audiences (Feb. 22, 2024; TelevisaUnivision)
Yes, AI promises to transform marketing. But what’s the catch? (March 4, 2024; Avanade)
How Giant Food is redefining ‘local’ to connect with a new generation (March 5, 2024; Giant Food [Heart&Soul])
How an AI digital human cabin crew is bringing a new level of customer experience (March 5, 2024; Qatar Airways)
Earned media in the age of the media apocalypse (March 6, 2024; Praytell)
Positive vibes only: How to safeguard your brand amid the election-year frenzy (March 11, 2024; Giphy)
Less do, more think: How to succeed in the Al-powered marketing era (March 11, 2024; Iterable) PDF
How live music is helping B2B brands strike a new marketing chord (March 12, 2024; Live Nation)
How fandom’s evolution on YouTube is reshaping marketing (March 13, 2024; Google/Firewood)
How machine learning is joining proprietary data to predict customer actions (March 14, 2024; Vericast)
Paramount Advertising's Now series and the future of creativity (March 19, 2024; Paramount)
Mind over matter: How contextual advertising succeeds in a cookieless world (March 20, 2024; PatientPoint)
How marketers can meet the AI moment with action and change (March 22, 2024; Google/Firewood)
How cross-platform audio delivers for advertisers (March 26, 2024; Audacy)
How brand interest in Concacaf is growing in the run-up to the 2026 FIFA World Cup (March 26, 2024; Concacaf)
Open letter to the CMOs: How to leverage first-party data in today's privacy-first world (March 27, 2024; Snowflake)
How Black-founded festivals help brands celebrate Black culture (April 2, 2024; Live Nation)
Why Copa América may be 2024; ’s biggest cultural moment in sports in the U.S. (April 12, 2024; TelevisaUnivision)
How MLS and Liga MX will build on year 2 of a historic rivalry with Leagues Cup 2024 (April 17, 2024; Major League Soccer)
How Target, Coca-Cola and Tide use ‘irrational love’ to win customer loyalty (April 18, 2024; Innocean)
3 ways today’s viewership behaviors are influencing video culture on YouTube (April 23, 2024; Google/Firewood)
How to bridge the gap between today CTV’s opportunities and reality (April 24, 2024; T-Mobile Advertising Solutions)
Unlocking fresh podcast formats with Amy Poehler (April 30, 2024; Audacy)
How Meta’s safety investments empower brands through global change (April 30, 2024; Meta)
How to overcome your ad ops capacity crisis: A playbook for automation, AI and data activation (May 1, 2024; Fluency)
How TikTok's discovery engine and ad solutions are driving results for businesses (May 8, 2024; TikTok)
how Gen AI is using emotions to dramatically change CTV ad effectiveness (May 8, 2024; Wurl)
As health journeys go digital, data is foundational to marketing success (May 13, 2024; Healthline Media)
3 reasons addressable TV advertising has solidified its upfront presence (May 14, 2024; Comcast)
How the Super Bowl proves the need for accurate measurement of CTV live-event ad campaigns (May 21, 2024; Beatgrid)
The hidden crisis: How misalignment is sabotaging your organization (May 23, 2024; Opal)
4 key ways independent agencies can take advantage of convergent TV (May 28, 2024; Tatari)
Creating a new roadmap for the modern customer journey (June 6, 2024; OMG/Flywheel)
Guild and Purdue Global to provide higher education opportunities for Team USA athletes (June 10, 2024; Purdue Global)
How the power of connection is driving Meta’s Cannes Lions 2024 (June 11, 2024; Meta)
How accurate ad measurement can mitigate the disconnect between brands and Hispanic consumers (June 12, 2024; Beatgrid)
The Mexican Men’s National Team makes history for fans and brand partners during MexTour 2024 (June 12, 2024; Major League Soccer)
How creative commerce drives brand growth, from big ideas to the bottom line (June 13, 2024; Blue Chip)
General Mills and DoorDash’s snacks giveaway promotion marks Best Friends Day (June 19, 2024; General Mills)
Study: In-house comms teams suffer from a ‘trust gap’ (June 24, 2024; Press Record)
Navigating the disconnect between influencer and affiliate marketing (June 25, 2024; Partnerize)
Why streaming isn’t enough to reach voters in a cross-screen world (June 26, 2024; Comcast)
How to make retail media networks accessible to all (July 10, 2024; StackAdapt)
How CTV is rewriting the political advertising rulebook this campaign season (July 18, 2024; LG Ad Solutions)
How influencer marketing is moving into a more rigorous, metrics-driven era (July 29, 2024; Linqia)
YouTube report: Why fans are the biggest force in pop culture right now (July 30, 2024; Google/Firewood)
How to win as a marketer in the post-Oracle advertising data marketplace (Aug. 7, 2024; Stirista)
The top 4 health trends shaping consumer behavior in 2024 (Aug. 14, 2024; Healthline Media)
How Paramount Ads Manager levels the CTV playing field for small businesses (Aug. 15, 2024; Paramount)
A shorter holiday shopping season brings higher stakes (Aug. 19, 2024; Google/Firewood)
How TikTok’s approach to brand suitability empowers advertisers with more choice (Aug. 21, 2024; TikTok)
How insurance, QSR, and telecom giants are scoring big with sports radi (Sept. 9, 2024; Audacy)
The path to “data powered” advertising: How to dynamically harness data for results at scale (Sept. 10, 2024; Fluency)
5 key market shifts you need to know this holiday shopping season (Sept. 11, 2024; Rokt)
How B2B marketers need to adjust in an age of disconnection (Sept. 12, 2024; Marketbridge)
How brands can build emotional connections with parents and kids at scale (Sept. 16, 2024; Allionce Group)
How AI is amplifying personalized audio advertising (Sept. 18, 2024; A Million Ads)
How to improve B2B demand generation with qualified buying groups (Sept. 18, 2024; Adobe)
How retail media network partners can boost retailer performance (Sept. 19, 2024; StackAdapt)
U.S. Hispanics: The ‘swing’ vote for brands in 2024; (Sept. 20, 2024; TelevisaUnivision)
3 ways to evolve influencer marketing into a direct-sales engine (Sept. 23, 2024; Awin)
Go local or go home: Rethinking your national TV campaigns (Sept. 23, 2024; Locality)
Why utilizing generative AI during the creative ad planning stages can make the impossible possible (Sept. 24, 2024; Google/Firewood)
Creating harmony at the top: How to show the C-suite everyone’s on the same team (Oct. 4, 2024; Smartsheet)
How bridging the trust gap helps brands drive growth (Oct. 8, 2024; Trustpilot)
How AI-powered modeling will speed up marketing measurement and planning (Oct. 9, 2024; Adobe)
MLS creates generational opportunities for brand partners to influence the future of soccer in North America (Oct. 9, 2024; Major League Soccer)
Supercharge social strategy with employee influencers (Oct. 10, 2024; BN)
Why Q5 is TikTok's golden opportunity for advertisers (Oct. 10, 2024; TikTok)
Why personalization is a powerful tool for driving action—especially in healthcare (Oct. 14, 2024; Healthline Media)
Three brands nailing hyper-personalization at scale—and what we can learn from them (Oct. 18, 2024; Smartsheet)
How AI and influencer marketing are transforming audio into the most effective ad medium (Oct. 21, 2024; Audacy)
How Amazon’s 4Cs of relevancy will unlock the future of addressable advertising (Oct. 22, 2024; Amazon Ads)
From demographic data to dynamic targeting—the future of automotive marketing (Oct. 24, 2024; S&P Global Mobility)
How to future-proof marketing operations to drive maximum impact (Oct. 25, 2024; Smartsheet)
Brand safety’s renaissance—navigating the AI era (Oct. 28, 2024; Lightricks)
What 3 top audio influencers say creates successful brand partnerships (Oct. 29, 2024; Audacy)
How creative operations leaders can create a culture that drives team success (Oct. 29, 2024; Smartsheet)
How Qatar Airways’ travel campaign blends AI and aspiration for user engagement (Oct. 30, 2024; Qatar Airways)
How to drive performance across the full funnel on CTV (Oct. 31, 2024; Wurl)
The right KPIs can help you show what success looks like (Nov. 1, 2024; Smartsheet)
Why Latin music is a huge opportunity for brands to connect with young, diverse audiences (Nov. 1, 2024; TelevisaUnivision)
Why publishers with lists are saying audience, not content, is the new ‘king’ (Nov. 4, 2024; Ezoic)
How to pivot from AI predictions to true AI decision-making (Nov. 4, 2024; OfferFit)
How auto marketers drive ROI with precision targeting and measurement in the streaming era (Nov. 7, 2024; Experian)
How brands are turning on TV to unlock Black Friday and Cyber Monday sales (Nov. 7, 2024; Tatari)
How to drive digital transformation and boost efficiency (Nov. 8, 2024; Smartsheet)
How Amazon DSP drives relevance in a distracted world (Nov. 12, 2024; Amazon Ads)
How CNN’s ad strategy strikes the balance between news and brand engagement (Nov. 12, 2024; CVS Media Exchange)
How emotions engage CTV audiences at the right time (Nov. 12, 2024; Wurl)
Building brand equity in the age of shifting consumer dynamics (Nov. 13, 2024; Google/Firewood)
How to measure affiliate marketing success—tailored strategies that drive revenue growth (Nov. 13, 2024; Partnerize)
Why sports are the next big win for pharmaceutical marketing (Nov. 14, 2024; CMI Media Group)
Rethinking customer loyalty programs for an omnichannel reality (Nov. 15, 2024; T-Mobile Advertising Solutions)
Why AI could be the best thing to happen to creativity (Nov. 18, 2024; Movable Ink)
Streamline your content creation to get the most out of your campaigns (Nov. 19, 2024; Artslist)
How brands are redefining creativity in podcast ads (Nov. 19, 2024; Audacy)
Why the future of live event advertising is programmatic (Nov. 20, 2024; Comcast)
Why experiential marketing will dominate 2025 (Nov. 21, 2024; Old City Media)
3 key trends that drove CTV advertising innovation this year (Nov. 21, 2024; Wurl)
The creative director's guide to enhancing collaboration with the right media asset tools (Nov. 22, 2024; Frontify)
Why a unified work process is key to driving creativity and campaign success (Nov. 22, 2024; Smartsheet)
What marketers need to know about generative AI to transform creative—and beyond (Nov. 26, 2024; Smartsheet)
Lean back' viewing makes a comeback (Dec. 3, 2024; Roku)
Tired of Bad Ad Experiences on Streaming? You’re Not Alone. (Dec. 5, 2024; Comcast)
How AI has become the foundation of digital advertising (Dec. 9, 2024; Amazon Ads)
Why agentic AI is the next big thing in customer experience marketing tech (Dec. 9, 2024; Amdocs)
'How multiscreen TV advertising will change in 2025 (Dec. 9, 2024; Comcast)
Why audio is the untapped ‘Moneyball medium’ (Dec. 10, 2024; Audacy)
How AI and human creativity will revolutionize marketing—new study (Dec. 10, 2024; Avanade)
Why localized ad campaigns help big brands win big (Dec. 10, 2024; Nextdoor)
Why publishers with audience lists are leaving traditional publishers in the dust (Dec. 11, 2024; Ezoic)
4 ways streaming will evolve in 2025 (Dec. 11, 2024; Wurl)
How to maximize CTV effectiveness amid growing viewer fragmentation (Dec. 12, 2024; Premion)
How 7 brands broke through on TikTok in 2024; (Dec. 12, 2024; TikTok)
How Adobe drove a 57% increase in email click rate with generative AI (Dec. 13, 2024; Adobe)
Unlocking retail media’s full potential: A guide to effective strategies (Dec. 13, 2024; Amazon Ads)
GenAI at Amazon Ads: Constant innovation with safety at the forefront (Dec. 16, 2024; Amazon Ads)