Ad Age Amp

Amp spotlights showcase the full spectrum of issues shaping modern marketing and media—tracking industry trends, platform shifts, technology and AI, creativity and culture, experiential innovation, and leadership challenges—through timely, insight-driven analysis designed to help agency and brand leaders understand not just what’s happening, but what it means for their businesses

The top experiential marketing campaigns of 2025

A curated look at the experiential campaigns defining the year, examining how brands are using live, immersive, and hybrid experiences to drive cultural relevance, community, and measurable impact.

Top ad trends to watch in 2025

A forward-looking analysis of the advertising trends set to define 2025, examining how AI, media fragmentation, evolving consumer expectations, and shifting economic and political pressures are reshaping how brands, agencies, and platforms operate—and where leaders should focus next.

How marketers and agencies are responding to Trump’s tariffs

An examination of how agencies and marketers are responding to renewed tariff pressures, exploring the strategic, operational, and messaging implications for brands navigating economic uncertainty, supply-chain disruption, and a rapidly shifting political landscape.

The view the entire archive of Amp spotlights 2019-2025, click here.