Publishing Partners 2018
See the following links for the complete archive of Publishing Partner thought leadership articles: 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025.
Why marketers should demand standardized addressable reporting (Sept. 4, 2018; Cadent)
Purpose of Purpose Series: interview with The Ad Council's Lisa Sherman and partners of the new She Can Stem campaign (Sept. 10, 2018; The Ad Council)
Want to be a true strategic partner? The key is insights (Sept. 11, 2018; Quantcast)
We are not just data, we are human beings (Sept. 19, 2018; ForwardPMX)
Is the grass really greener? A creative's take (Sept. 24, 2018; Quantcast)
Understanding the female NFL fan: 'Seekers' vs. 'Savors' (Sept. 25, 2018; Taylor)
How brands are using weather data to unleash the power of AI (Sept. 26, 2018; IBM Watson Advertising)
Why omnichannel is the future of retail for millennials (and everyone else, too) (Sept. 27, 2018; Neustar)
Why entertainment is still an untapped frontier for branded content (Oct. 1, 2018; WarnerMedia/Turner Ignite)
Customers first: Many brands say it. Few brands live it (Oct. 2, 2018; Quantcast)
The new living room: taking advantage of the big screen (Oct. 3, 2018; Freewheel)
Integrating the human element with full-service local digital platforms will power success (Oct. 4, 2018; DAC)
Why brands should look to audio (Oct. 10, 2018; NPR)
How CPG brands and retailers can remain competitive amid seismic change (Oct. 11, 2018; Numerator)
How to figure out identity resolution once and for all (Oct. 22, 2018; Neustar)
Don't believe everything you've heard about addressable TV advertising (Oct. 24, 2018; Cadent)
Back to the future: The return of contextual advertising (Oct. 31, 2018; GumGum)
What's the ROI of marketing in the boardroom? (Nov. 5, 2018; Quantcast)
Data-first ROI in our privacy-first world (Nov. 7, 2018; DAC)
The holiday engagement strategies you need to be using (Nov. 14, 2018; Foursquare)
Love Has No Labels' debuts new short film | Ad Council (Nov. 15, 2018; The Ad Council)
New study reveals the emotional impact of branded content increases ROI (Nov. 19, 2018; WarnerMedia/Turner Ignite)
A new customer experience: How AI is changing marketing (Nov. 27, 2018; IBM Watson Marketing)
Connecting customers, brand marketers and retailers across the omnichannel spectrum (Nov. 28, 2018; Triad Retail Media)
Making the 'CASE' for marketing (Dec. 3, 2018; Quantcast)
The 8 consumer trends facing marketers in 2019 (Dec. 4, 2018; ForwardPMX)
TV can now complete the attribution puzzle (Dec. 5, 2018; Freewheel)
Coors Light's 'Made from Mountains' spotlights artists' thirst for adventure (Dec. 10, 2018; WarnerMedia/Turner Ignite)
The new world of marketing: why AI should be part of your strategy (Dec. 11, 2018; IBM Watson Marketing)
Artificial Intelligence in action: 4 ways marketers can use AI (Dec. 18, 2018; IBM Watson Marketing)
How addressable TV reaches target audiences in a more privacy compliant way (Dec. 19, 2018; Cadent)