How Twitter is advancing the conversation on social media (Jan. 12, 2022; Twitter)
Top 2022; mobile marketing trends after a disruptive year (Jan. 13, 2022; Start.io)
Why 2022 will be a critical year for digital video advertising (Jan. 19, 2022; ViacomCBS)
How to effectively balance brand choice with premiumization (Jan. 21, 2022; GfK)
How Crypto.com kicked Staples out of the Staples Center (Jan. 25, 2022; Analytic Partners)
3 emerging trends in a converging TV marketplace (Jan. 26, 2022; Cadent)
Why media buying must evolve to meet diversity commitments (Feb. 1, 2022; SHE Media)
How AI powers the way brands build ideal mobile audiences (Feb. 9, 2022; Start.io)
Who are the new trusted messengers for social-good campaigns? (Feb. 11, 2022; The Ad Council)
6 tips for agencies to introduce web accessibility to their clients (Feb. 15, 2022; accessiBe)
Which brands won during the Big Game on Twitter? (Feb. 16, 2022; Twitter)
Metaverse 101: Busting ad myths behind what NFTs can—and can’t—do (Feb. 17, 2022; Voice)
Streaming into 2022; : Key trends shaping the future of TV (Feb. 22, 2022; Tubi)
How brand lift studies can power optimal campaign impact (Feb. 24, 2022; StackAdapt)
3 essential conversations CMOs need to have with their CEOs (March 2, 2022; Optimizely)
How YouTube creator partnerships can boost brand authenticity (March 3, 2022; Ad Results Media)
Why first-party data is not a cure-all for the loss of cookies (March 7, 2022; DAC)
How Universal Music Group Helps Brands Drive Culture (March 9, 2022; UMGB)
Top 3 ways brands can scale personalized content (March 14, 2022; Adobe)
How Panera Bread is driving personalized customer experiences (March 15, 2022; Adobe)
How emotional connection with content drives ad performance (March 15, 2022; Dynata)
Why offering web accessibility is good business for agencies (March 16, 2022; accessiBe)
At the Upfronts, TV automation is now front and center (March 22, 2022; Cadent)
Why app marketers need comprehensive streaming data (March 22, 2022; Samsung Ads)
How Web3 can help brands create an inclusive metaverse (March 23, 2022; DEPT)
How next-gen streaming platforms open new opportunities (March 23, 2022; Vyre)
How creators are preparing for Web3 and the metaverse (March 24, 2022; SHE Media)
3 ways marketers are winning with data this Upfront season (March 28, 2022; LiveRamp)
The brand marketer’s guide to decoding the metaverse (March 29, 2022; Protiviti)
How to become an integral part of your customer’s life (March 31, 2022; EY)
4 steps to transition to more proactive healthcare marketing (March 31, 2022; Pulsepoint)
How data onboarding can make or break campaign success (April 5, 2022; Stirista)
Nielsen: MLS drives powerful purchase uplift (April 6, 2022; Major League Soccer)
How AI and natural language increase programmatic’s potential (April 6, 2022; Start.io)
5 essential live shopping do’s and don’ts (April 7, 2022; Code3)
The third-party cookie solution: First-party data (April 8, 2022; TripleLift)
Note to advertisers: Kids are key family buying influencers (April 12, 2022; Future Today)
How b-to-b marketers can use b-to-c channels most effectively (April 13, 2022; Eyeota)
How audience-based reach metrics in-flight can boost ROI (April 19, 2022; Nielsen)
How the new viewing habits of families benefit advertisers (April 19, 2022; Paramount)
How to navigate the sprawling world of connected TV (April 21, 2022; MNTN)
Why reputation management is key to your brand’s success (April 25, 2022; DAC)
Top 4 predictions for the audio metaverse (April 27, 2022; Ad Results Media)
4 ways to upgrade cross-screen TV advertising strategies (April 28, 2022; Cadent)
How brands can succeed in an evolving retail media landscape (May 5, 2022; Code3)
Why automation-enabled time savings is a gateway to growth (May 10, 2022; Fluency)
Don’t try to change creators. Just pick the right ones from the start. (May 11, 2022; Humanz)
Why Twitter Amplify is becoming the first stop for fans (May 11, 2022; Twitter)
3 keys to the ‘evolutionary revolution’ in multiscreen TV (May 12, 2022; Ampersand)
Why affinity is the key to successful marketing campaigns (May 16, 2022; Tagger)
As cookies go away, context makes a comeback (May 27, 2022; Fyllo)
How CTV gives advertisers the results they crave (June 3, 2022; MNTN)
How in-show ads can transform TV’s $23 billion value chain (June 6, 2022; TripleLift)
You can get into NFTs and still be environmentally conscious (June 7, 2022; DEPT)
3 untapped ways your existing data can produce better ROI (June 7, 2022; Dynata)
The power of real-time customer data and personalization (June 8, 2022; Adobe)
3 ways CMOs can avoid job extinction (June 8, 2022; Optimizely)
The commerce marketing cloud: harnessing the power of commerce media (June 9, 2022; Jivox)
RETAIL media and social media: THE truth about these secret BFFs (June 14, 2022; Code3)
Reach consumers in the right moment with weather targeting (June 14, 2022; StackAdapt)
What TV advertising industry experts are focused on right now (June 15, 2022; Comcast)
The road to Cannes: the same venue with new conversations (June 15, 2022; Xandr)
How to understand and engage with the new ‘Workday Consumer’ (June 16, 2022; Microsoft)
Consent matters: the new marketer’s playbook (June 16, 2022; Protiviti)
The next frontier in digital advertising (June 21, 2022; Ibotta)
UMG launches UMusic Media Network (June 22, 2022; UMGB)
How FOMO in the metaverse can backfire for brands (June 22, 2022; Veritone)
Cross-platform audio listening is boosting ad potential (June 23, 2022; Audacy)
Demystifying addressable: It’s as easy as one, two, three (June 27, 2022; DIRECTV)
How marketing can grow business via the ‘missing middle’ (June 28, 2022; Microsoft)
6 essential qualities of a trusted, authentic B2B brand (June 30, 2022; LinkedIn Marketing Solutions)
5 ways to make trust central to your influencer strategy (July 6, 2022; The Ad Council)
Innovating the next-gen approach to audio advertising (July 7, 2022; Ad Results Media)
Why the future favors independent and small ad agencies (July 12, 2022; Amobee)
3 trends driving transparency and inclusivity in marketing (July 18, 2022; Zoho)
How your ‘ad architect’ can solve mundane digital taskwork (July 19, 2022; Fluency)
3 ways to win over customers, retain them and ensure their loyalty (July 21, 2022; Sitecore)
3 winning plays that CMOs can use to get ahead of the game (Aug. 4, 2022; Black Glass)
Post Malone and Katy Perry celebrate Pokémon’s 25th anniversary (Aug. 5, 2022; UMGB)
Get your brand in the game with sports engagement (Aug. 8, 2022; DIRECTV)
How to hit the marketing gas in the current economy (Aug. 9, 2022; MNTN)
How the power of collaborative storytelling inspires action (Aug. 15, 2022; The Ad Council)
How OOH campaigns can deliver digital metrics (Aug. 16, 2022; Volta Charging)
Why the Mexican National Team is the cultural connector to a diversifying America (Aug. 17, 2022; Major League Soccer)
Trends in global streaming and how Twitter drives tune-in (Aug. 23, 2022; Twitter)
Here’s how B2B influencers are transforming considered buys (Aug. 24, 2022; Viral Nation)
How programmatic audio delivers transparency and brand safety (Aug. 25, 2022; Ad Results Media)
How robotic process automation changes the game for ad agencies (Sept. 7, 2022; Fluency)
New study reveals how brand conversations influence consumer spending (Sept. 7, 2022; Twitter)
Why TV’s cross-platform incremental reach offers the most bang for your ad bucks (Sept. 12, 2022; Comcast)
How cultural fluency helps multicultural marketing succeed with all Americans (Sept. 13, 2022; Collage Group)
Omnichannel will rule Black Friday. Is your data ready? (Sept. 14, 2022; Stirista)
Why maintaining marketing spend is the most strategic path through tough economic times (Sept. 16, 2022; DIRECTV)
Why web analytics is poised to embrace Google’s GA4 platform (Sept. 19, 2022; DAC)
How to perfect targeting with contextual YouTube video ads (Sept. 20, 2022; GrandApex)
How marketing can chart the future of corporate decision-making (Sept. 20, 2022; Optimizely)
How to build your sonic brand with podcast advertising (Sept. 21, 2022; Ad Results Media)
How creatives can reimagine the principles of good design (Sept. 22, 2022; DEPT)
Consumers care when dining brands participate in the cultural conversation (Sept. 22, 2022; Twitter)
Why audio is where scale meets precision (Sept. 26, 2022; Audacy)
3 reasons why advertisers should be ‘getting in the game’ (Sept. 26, 2022; StackAdapt)
How free ad-supported TV can achieve reach, scale and safety (Sept. 27, 2022; Cadent)
The Web3 shift: How advertisers can survive and win (Sept. 28, 2022; Brave Software)
4 ways to add in-person events back to your marketing mix (Sept. 30, 2022; Sitecore)
What ad-supported streaming TV needs to know to keep on winning (Oct. 4, 2022; TripleLift)
When your Ad is on the line: Predicting TV performance while your campaign is still in-flight (Oct. 10, 2022; EDO)
How near-time audience insights improve marketing effectiveness (Oct. 10, 2022; Gain Theory)
Why brand ambassadors should be part of your marketing strategy (Oct. 11, 2022; Viral Nation)
Inflation, indulgence, influence: The changing nature of premium shopping (Oct. 12, 2022;
Advantage Unified Commerce)
Why programmatic out-of-home is a smart buy for any media budget (Oct. 12, 2022; Vistar Media)
Talk sells: the power of conversation in social shopping (Oct. 14, 2022; Twitter)
5 holiday shopping trends you should know about this season (Oct. 18, 2022; Sitecore)
5 myths about CTV advertising challenges and how to bust them (Oct. 19, 2022; MNTN)
3 reasons podcast ads can connect brand and performance marketing (Oct. 20, 2022; Ad Results Media)
Amazon Ads’ on-box advertising is 4x more effective than traditional media (Oct. 24, 2022; Amazon)
4 steps to add a career-accelerator program to your DEI strategy (Oct. 24, 2022; The Ad Council)
Why marketing spend is even more important during a recession (Oct. 25, 2022; Protiviti)
Why TV advertising needs better automation and data activation (Oct. 26, 2022; Cadent)
Vintage vibes, future tech: Filmsupply launches new footage research campaign (Oct. 27, 2022; Filmsupply)
How to bridge the cultural gap between Gen Z and ‘Generation Divided’ (Oct. 27, 2022; Fleishman Hillard)
How enabling change is the key to ad sales diversity (Oct. 28, 2022; Paramount)
How programmatic ad buys are shaping the premium video landscape (Oct. 31, 2022; Comcast)
How brick-and-mortar retail stores are the digital media channel of the future (Nov. 4, 2022; Cooler Screens)
4 ways agencies can impact sustainability challenges for their clients (Nov. 9, 2022; DEPT)
Audio: the soundtrack of our daily rituals (Nov. 14, 2022; Audacy)
Why community management is as important as customer service (Nov. 14, 2022; ICUC Social)
6 holiday ‘gift ideas’ for that media buyer who has everything (Nov. 15, 2022; Ad Results Media)
Why advertisers should be leveraging digital out-of-home ads (Nov. 15, 2022; StackAdapt)
Wellness motivation is on the rise—so is inflation (Nov. 16, 2022; Healthline Media)
Meet the new C-suite power couple—the CMO + the CIO (Nov. 16, 2022; Optimizely)
TikTok’s CAP University teaches creative agencies how to master the platform (Nov. 29, 2022; TikTok)
How the new privacy landscape presents opportunities for marketers (Nov. 30, 2022; Meta)
Gauging the value of interactive video in your 2023 ad strategy (Nov. 30, 2022; PadSquad)
What does the future of mental health campaigns look like? (Nov. 30, 2022; The Ad Council)
How 3 simple steps can illuminate your path to automation (Dec. 1, 2022; Fluency)
How work and personal habits meld, and why marketers must respond (Dec. 2, 2022; Microsoft)
Apply a performance mindset to full-funnel media to drive growth in disruptive times (Dec. 5, 2022; DAC)
4 ways your CTV/OTT ad dollars can work harder in 2023 (Dec. 5, 2022; Premion)
TikTok and podcasts join YouTube as leading creator platforms (Dec. 8, 2022; Ad Results Media)
Why leaning into the edge of purpose unlocks opportunities for growth (Dec. 8, 2022; Taylor)
There’s no need to turn your team inside out to achieve CTV success (Dec. 9, 2022; MNTN)
3 top trends in advertising that will carry into 2023 (Dec. 12, 2022; DIRECTV)
How QSR businesses can better embrace environmental sustainability (Dec. 13, 2022; The Marketing Store/tms)
How gaming is the ultimate social connector (Dec. 14, 2022; Activision Blizzard)
3 ways brands can ensure they’re getting the best of social media (Dec. 14, 2022; ICUC Social)
3 ways TV advertisers can overcome a fractured identity framework landscape (Dec. 15, 2022; Cadent)
PET project: How privacy and utility can work together in the ad ecosystem (Dec. 19, 2022; Meta)