Webinars

From 2019 through 2025, Ad Age’s webcast platform hosted over 170 sponsor-led conversations spanning every major shift in modern marketing and media. Topics ranged from brand and performance strategy, data, AI, and measurement to social, creator and influencer marketing, CTV, retail media, commerce, audio, privacy, DEI, and the evolving role of agencies and publishers

Unlock the power of TikTok for your social strategy

Designed for marketers navigating TikTok’s rapid growth and cultural influence, this webcast examined how content, creators, and data intersect on the platform. The session focused on understanding audience behavior, identifying patterns in social data, measuring share of voice, and benchmarking against competitors—equipping brands with actionable insights to drive engagement, relevance, and revenue in a creator-led ecosystem. (June 23, 2022; Netbase Quid)

How AI and social media data investments shape business strategy

As social media evolves from a marketing channel into a core business intelligence engine, this webcast unpacked how brands are using data and AI to inform decision-making across the organization. With perspectives from LinkedIn and Sprout Social, the discussion focused on social listening, predictive insights, customer care, and AI-powered analytics—highlighting how social data is increasingly shaping strategy well beyond the marketing team.

Behind the big game: Super Bowl LVIII ad performance unveiled

A data-driven deep dive into Super Bowl advertising performance, this on-demand webcast explored how brands cut through the most competitive media environment in the world. Featuring insights from Mondelēz International and iSpot.tv, the session examined pre-market testing, creative benchmarking, emotional measurement, and post-game performance analysis—offering a practical framework for how advertisers can optimize effectiveness when every impression, second, and signal counts.

For the full list of Ad Age webcasts 2019-2025, click here. Note: Ad Age’s webcast archive only goes back a year; if the webcast is no longer availble, where possible, I’ve linked to promotional material for more information. Contact the individual brands to request access to currently unavailable webcasts on AdAge.com.