White papers
Across hundreds of white papers produced between 2018 and 2025, Ad Age Studio 30 partnered with the industry’s most influential platforms, brands, and research leaders to translate complex shifts—data, identity, AI, media fragmentation, culture, and consumer behavior—into clear, actionable intelligence for senior marketers. These projects combined journalistic rigor with original research, proprietary data, and expert analysis, helping CMOs and their teams navigate moments of disruption while making confident, forward-looking decisions.
Why brand marketers are going all-in on Major League Soccer
A deep dive into MLS’ rapid growth as a cultural and commercial force, this white paper explored why soccer has become one of the most compelling platforms for brand storytelling—particularly among younger, more diverse, and digitally native audiences. It examined fandom, matchday experiences, and sponsorship opportunities through a modern marketing lens. The first in a series of collaborations with MLS to track the phenomenal growth of professional soccer in the U.S. (June 8, 2022; Major League Soccer)
How AI-driven retail media is reshaping every corner of the restaurant business
An in-depth look at how AI is transforming restaurant marketing, operations, and commerce media. The paper examined how predictive and generative AI power smarter targeting, dynamic creative, menu optimization, and closed-loop measurement—helping restaurant brands connect media investment directly to real-world performance. (Sept. 24, 2025; DoorDash Ads)
Navigating AI disruption: A CMO’s strategic blueprint
A practical executive framework for adopting AI responsibly and effectively. The paper focused on governance, organizational readiness, and performance—helping CMOs move beyond experimentation toward durable, enterprise-wide impact. (May 7, 2024; DAC)
To view the full 2018-2025 archive of Ad Age Studio 30 white papers and white paper postings—e-books produced by partners and posted on AdAge.com for Ad Age readers—click here.