Live in-person events
From 2018 to 2025, I moderated sponsored more than 100 firesides and panels at in-person Ad Age and industry conferences, collaborating closely with both brand partners and Ad Age edit to ensure the content fit seamlessly with the agenda of each event
From left: Marc Hustvedt from MrBeast, Lauren Benedict from Spotter, and Colin Rosenblum from “The Colin and Samir Show” (Sean T. Smith/Costi Moiceanu)
MrBeast, YouTube and long-form creator marketing
The president of MrBeast and the hosts of “The Colin and Samir Show” joined Spotter’s chief revenue officer and me onstage at the Dentsu Beach House to discuss how creator-led IP, long-form storytelling, and smarter partnerships are proving the impact of influencer marketing.
From left: TikTok’s Krystle Watler and Ad Age’s John Dioso highlight the best TikTok ad campaigns at the 2024 Small Agency Conference & Awards (Mark Davis Photography)
Return on creative: How TikTok-first ad campaigns are redefining ROI
TikTok’s head of creative agency partnerships for North America joined me onstage at the Small Agency Conference in Boston to demonstrate four brand campaigns that exemplified how the TikTok-first strategy redefines creative success and generates real business results.
Instacart’s Tim Castelli and Ad Age’s John Dioso co-hosted a private VIP luncheon at the 2025 Business of Brands conference in Chicago (Stephen J. Serio/Stephen J. Serio)
How Instacart is using partnerships, AI and creativity to redefine retail media
This VIP luncheon at Business of Brands examined how Instacart is blending strategic partnerships, AI-driven insights, and creative storytelling to help brands connect with consumers across the entire shopping journey—from inspiration to purchase.
To view the complete archive of Ad Age Studio 30 in-person events 2019-2025, click here.