The List

The List is a long-running executive community at the intersection of marketing, media, culture, and technology—spanning flagship annual franchises, purpose-driven programs, live events, and evolving CMO strategy. In addition to the Studio 30 content produced in support of and collaboration with The List, the group has its own private WhatsApp group as well as dedicated Instagram, LinkedIn, and (of course) Facebook pages.

 
 

The List 2022 featured dynamic leaders from the advertising and marketing community who continue to shape the industry.

Ad Age and Meta present The List 2022

Each year, The List gathers a cross-section of influential marketing, media, and creative leaders at a moment of change—creating space for connection, candid conversation, and collective insight. The List remains a living platform, renewing itself annually while expanding its role as Ad Age’s flagship executive community and strategic compass for modern leadership. (Aug. 8, 2022)

The List promoted its Generation Next mentorship program via articles, in-person events, and livestreamed conversations.

What will it take to create a diverse workforce?

Amazon’s Walter Frye and Meta’s Judy Toland joined me for the debut episode of this Generation Next, highlighting the role of mentorship in creating more equitable pathways across the industry. Just as The List evolved into Ad Age’s flagship executive community, Generation Next emerged as the proving ground and model for Ad Age’s Leading Women and 40 Under 40 mentorship programs. (Feb. 3, 2021)

The List’s thought leadership series, “The Modern CMO Playbook,” launched in 2023 on AdAge.com.

The List launches ‘The Modern CMO Playbook’

The List created “The Modern CMO Playbook” in response to growing demand from marketing leaders for clearer, experience-based guidance on navigating disruption across culture, technology, and organizational change. The series has expanded to examine how CMOs are adapting to AI, volatility, and shifting creative and business expectations, reflecting the evolving realities of modern marketing. (Sept. 14, 2023)

To view the full archive of content Ad Age Studio 30 produced for The List, click here. To view the full archive of live and virtual events Studio 30 and Meta produced for The List, click here and here.