Publishing Partners 2021
See the following links for the complete archive of Publishing Partner thought leadership articles: 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025.
How agencies can weather unforeseen crises by putting people—employees and clients—first (Jan. 13, 2021; The Marketing Store/tms)
Top 10 video ads that inspire consumers to cope with the pandemic (Jan. 15, 2021; Acuity Ads)
Why major networks are investing in streaming services—and advertisers should follow (Jan. 20, 2021; Tubi)
The 10 best Instagram analytics tools for 2021 (Jan. 21, 2021; Social Fox)
How to turn your brand into a big winner in the 2021; awards season (Jan. 26, 2021; Twitter)
Make your marketing count: Closing the accountability gap (Jan. 27, 2021; Acxiom)
A new marketing playbook for a changing customer world (Feb. 11, 2021; Acoustic)
Cartoon Network’s 'Drawn To' series celebrates Black History Month (Feb. 11, 2021; WarnerMedia)
Year of innovation: How publishers are planning for 2021 (Feb. 12, 2021; Criteo)
How to win at e-commerce as niche brands disrupt the market (Feb. 16, 2021; Meta/Facebook)
New study finds 3 steps for boosting your B2B marketing effectiveness (Feb. 17, 2021; Twitter)
How Instagram brought Black creatives and small businesses together to create magic (Feb. 24, 2021; Meta/Facebook)
Leveraging disruption: innovation, experimentation and the power of AI (Feb. 25, 2021; Analytic Partners)
3 mistakes holding you back from quality media investment outcomes (Feb. 26, 2021; Oracle Data Cloud)
Putting the consumer at the heart of your evolving data strategy (March 10, 2021; FreeWheel)
Podcasts offer brands a new canvas for connecting with consumers (March 12, 2021; Ad Results Media)
Top 7 ways to make your ad more creative—and effective—in 2021 and beyond (March 15, 2021; Undertone)
10 steps brands can take now to boost women in business (March 17, 2021; Meta/Facebook)
How brands are taking the beating in the war over cookies (March 22, 2021; Cheetah Digital)
Addressing consumers across a new customer journey (March 24, 2021; WarnerMedia)
Smashing the barriers to addressable TV (March 31, 2021; DISH Media)
Developing a powerful new data framework for better customer insights (April 1, 2021; DAC)
Tuning into trends: CTV is an engagement cornerstone (April 12, 2021; Google)
Why today’s healthiest brands invest in certified community managers (April 14, 2021; Meta/Facebook Blueprint)
How Facebook’s new program can help ad professionals bounce back in the pandemic (April 16, 2021; Meta/Facebook Blueprint)
How optimizing landing pages makes ads more valuable (April 19, 2021; Meta/Facebook)
Reaching diverse communities with the facts on taking the COVID-19 vaccines (April 20, 2021; The Ad Council)
There’s more to context than meets the eye (April 26, 2021; OpenSlate)
Going green: Consumer brands benefit from sustainability (April 27, 2021; SurveyMonkey)
Top 3 reasons marketers should be optimistic about 2021 (April 28, 2021; Meta/Facebook)
Creators can elevate a brand’s video marketing plan (April 30, 2021; Twitter)
3D measurement: Embrace change and adapt to the new era of advertising (May 3, 2021; Meta/Facebook)
Why streaming media owners should be laser focused on first-party data (May 5, 2021; SpotX)
Four reasons why brands need to partner with e-commerce sites (May 6, 2021; SlickDeals)
Getting to ‘acceptance’ over the death of the cookie (May 10, 2021; Analytic Partners)
YouTube ad sequencing can optimize viewer frequency (May 14, 2021; Google)
How BuzzFeed and other publishers are optimizing first-party data (May 17, 2021; Piano)
'Why contextual advertising makes more sense now than ever (May 18, 2021; StackAdapt)
4 ways B2B marketers can successfully combine brand and purpose (May 19, 2021; LinkedIn Marketing Solutions)
4 ways specialty agencies help brands navigate podcast advertising (May 21, 2021; Ad Results Media)
The new Roaring ’20s are coming (May 24, 2021; Acoustic)
5 ways to drive brand loyalty and customer lifetime value (May 24, 2021; Meta/Facebook)
How in-feed social media builds a better video strategy (May 25, 2021; Twitter)
Top post-vaccine travel and vacation trends marketers should know (May 25, 2021; YouGov)
The death of cookies is a call for real personalization (May 26, 2021; Cheetah Digital)
4 tips for better performing video ads on LinkedIn (May 28, 2021; LinkedIn Marketing Solutions)
How Smiley’s ‘defiant optimism’ helps brands emerge from dark times (June 1, 2021; Smiley)
How you can boost creative campaigns with artificial intelligence (June 8, 2021; IBM Watson Advertising)
A new study of U.S. shoppers signals a return of confidence (June 8, 2021; YouGov)
Why brands must embrace personalization before it’s too late (June 9, 2021; Segment)
A marketing movement: Direct mail is on a hot streak (June 10, 2021; Vericast)
Hyundai and BTS launch campaign to boost environmentalism (June 11, 2021; Hyundai)
How ‘lo-fi’ video ads produce impressive results (June 16, 2021; Meta/Facebook)
Vans' video series highlights LGBTQIA+ creators' stories (June 22, 2021; Vans)
How to use clubhouse to boost audio influencer impact (June 23, 2021; Ad Results Media)
Google's shopping guide shows retailers how to use search (June 25, 2021; Google)
Why personalization is the future of financial services (June 25, 2021; Meta/Facebook)
How Ralph Lauren transformed its digital customer experience (June 28, 2021; Meta/Facebook)
Navigating the ‘new strange’ of the changing workplace (June 29, 2021; Holler)
Yougov: U.S. mobile banking surges in post-pandemic era (June 29, 2021; YouGov)
The surprising ways COVID-19 changed consumer behavior (June 30, 2021; Healthline Media)
5 tips for building stronger B2B brand awareness on LinkedIn (June 30, 2021; LinkedIn Marketing Solutions)
In the age of consumer privacy, relevance is king (July7, 2021; Vericast)
How the great privacy reset will change advertising (July 9, 2021; Permutive)
Shaping the next era of media, inclusion and business ethics (July 12, 2021; Holler)
Social health: The future of healthcare marketing (July 13, 2021; Health Union)
How digital connects national brands and local businesses (July 14, 2021; Meta/Facebook)
Why the explosion in gambling data is a boon for marketers (July 14, 2021; YouGov)
The 5 keys to modern brand campaigns (July 15, 2021; Google)
Why buyer-SSP partnerships are the next programmatic evolution (July 21, 2021; Xandr)
How great creativity endures in the making of timeless TV (July 22, 2021; Magnite)
How to build a more inclusive world through advertising (July 26, 2021; Meta/Facebook)
How conversational media boosts smarter digital advertising (July 27, 2021; Holler)
Hey marketing execs: People are human, not data points (July 28, 2021; Usertesting)
How data standards ensure the future of effective marketing (July 29, 2021; Claravine)
The road to a privacy-safe future starts here (July 29, 2021; Google)
Hyundai dances into the future of mobility—robotics (July30, 2021; Hyundai)
Why branded search is the key to e-commerce success (Aug.4, 2021; Stackline)
3 tips to boost diversity—and transform advertising (Aug.10, 2021; Holler)
3 key steps on the journey toward equality and inclusion (Aug.10, 2021; Procter & Gamble)
How to reach the elusive ‘ad-aware’ consumer (Aug.11, 2021; eyeO)
The road to a privacy-safe future starts here (Aug.11, 2021; Google)
Is programmatic the future of podcast advertising? (Aug.12, 2021; Ad Results Media)
How to boost the effectiveness of your brand campaigns (Aug.16, 2021; Meta/Facebook)
How data management can establish trust and transparency (Aug. 17, 2021; EY)
It's time to bring creative new thinking to B2B marketing (Aug. 19, 2021; Stirista)
Why brands need AI voice avatars (Aug. 19, 2021; WellSaid)
5 keys to maintaining brand trust in difficult times (Aug. 20, 2021; Usertesting)
]4 ways to make marketing more effective in a cautious world (Aug. 23, 2021; Valassis)
Being a student of your business and always ready for change (Aug. 24, 2021; Holler)
Top 5 ways DTC brands win using differentiated digital creative (Aug. 25, 2021; Meta/Facebook)
How ‘next best action’ will change healthcare marketing (Aug. 30, 2021; PulsePoint)
4 keys to bridging physical and digital customer experiences (Sept. 13, 2021; EY)
What we learned from consumer-provided DMs (Sept. 14, 2021; Part + Sum)
4 reasons why brands must embrace empathy (Sept. 14, 2021; Usertesting)
Why social commerce is the future of shopping online (Sept. 15, 2021; Meta/Facebook)
How research drove the bold rebranding of an iconic company (Sept. 16, 2021; Survey Monkey/Momentive)
How the ad community can confront the mental-health crisis (Sept. 16, 2021; The Ad Council)
3 tips to boost your holiday sales with millennials and Gen Z (Sept. 21, 2021; Snapchat)
Why B2B brands need to add streaming TV to their media mix (Sept. 21, 2021; StackAdapt)
Top 3 tips for success during an uncertain holiday season (Sept. 22, 2021; Meta/Facebook)
4 ways fragmentation hinders ‘madtech’ effectiveness (Sept. 23, 2021; Oracle)
Top 4 invoice management tips for small agencies (Sept. 27, 2021; Square)
The next frontier of TV advertising is streaming sports (Sept. 27, 2021; Tubi)
What to do about the ad tech house of cards (Sept. 28, 2021; Analytic Partners)
From first click to checkout, make the most of this holiday season (Sept. 28, 2021; Meta/Facebook)
Ask the Experts: Why audio advertising has transformed brand safety for the better (Sept. 29, 2021; Ad Results Media)
How empathy turns complex expectations into great experiences (Oct. 4, 2021; Emplifi)
How CTV can transform omnichannel advertising strategies (Oct. 5, 2021; Vericast)
How brands can navigate sensitive events on social media (Oct. 6, 2021; Twitter)
3 ways COVID-19 has changed the customer experience forever (Oct. 12, 2021; EY)
A 'lack of concern' over the death of cookies, study finds (Oct. 13, 2021; TripleLift)
Why the ‘metaverse’ represents a revolution in advertising (Oct. 18, 2021; DEPT)
How the TV industry has evolved in the new age (Oct. 19, 2021; FreeWheel)
CPG brands are taking a data-driven approach to the holidays (Oct. 19, 2021; Google)
How beauty brands are innovating from social shopping to IRL (Oct. 20, 2021; Base Beauty)
4 ways to put customers at the core of the mobile experience (Oct. 20, 2021; Meta/Facebook)
4 top influencer platforms that enhance creator partnerships (Oct. 21, 2021; Ad Results Media)
3 key findings about new consumer holiday shopping trends (Oct. 21, 2021; Morning Consult)
Hyundai’s hydrogen car is a breath of fresh air (Oct. 25, 2021; Hyundai)
How creators and creative design spark ‘discovery-led shopping’ (Oct. 26, 2021; Meta/Facebook)
Thinking beyond digital to get to true omnichannel marketing (Oct. 27, 2021; MiQ)
3 key insights for B2B marketers navigating the new normal (Oct. 27, 2021; Twitter)
The serious case for humor (Oct. 29, 2021; System1)
A former P&G exec sees prospects for healthcare brand growth (Oct. 30, 2021; PatientPoint)
How health marketers can overcome real-time challenges (Nov. 3, 2021; PulsePoint)
How interoperability is driving the rise of addressable TV (Nov. 5, 2021; Cadent)
How wellness brands can better reach prospective consumers (Nov. 8, 2021; Healthline Media)
5 things marketers need to know about the metaverse (Nov. 9, 2021; DEPT)
5 mindset shifts for a privacy-focused marketing era (Nov. 11, 2021; Meta)
6 ways to set up your chief equity officer for success (Nov. 12, 2021; The Ad Council)
How to figure out attribution in an evolving marketing world (Nov. 15, 2021; Stirista)
Top four programmatic trends for 2022 (Nov. 16, 2021; MiQ)
3 ways to create frictionless experiences for customers (Nov. 17, 2021; Meta)
How entertainment marketing helps drive purpose-driven campaigns (Nov. 19, 2021; BEN)
How the TV industry can chart the path to better measurement (Nov. 29, 2021; WarnerMedia)
This year, drive sales after the gifts have been unwrapped (Nov. 30, 2021; Snapchat)
How to use QR codes to achieve experiential ROI (Dec. 1, 2021; Tapple)
Consumer and brand intelligence at the speed of a rapidly moving world (Dec. 1, 2021; YouGov)
Why web accessibility has become standard in agencies' offerings (Dec. 3, 2021; AccessiBe)
DJ Khaled stars in Carib Brewery’s viral music video (Dec. 3, 2021; Ross Rethink)
Top 3 ways podcasts on YouTube offer brands opportunities (Dec. 6, 2021; Ad Results Media)
In a full-motion world, digital OOH is the dynamic future (Dec. 7, 2021; Wow Media)
Top 3 advertising predictions for 2022 (Dec. 7, 2021; Xandr)
Karen X’s secrets to successful creator brand partnerships (Dec. 9, 2021; Meta)
5 CTV advertising developments to watch for in 2022 (Dec. 9, 2021; Premion)
What will social-good campaigns look like in 2022? (Dec. 10, 2021; The Ad Council)
How WMX is reshaping the future of music culture and advertising (Dec. 13, 2021; WMX)
5 ways to transform your digital commerce experiences (Dec. 14, 2021; Meta)
Top 4 ways brands can engage Gen Z on Twitter (Dec. 14, 2021; Twitter)
How next-best action insights can transform health marketing (Dec. 15, 2021; PulsePoint)
The B2B Effectiveness Code: A framework for creative impact (Dec. 20, 2021; LinkedIn Marketing Solutions)
Top trends healthcare marketers will face in 2022 (Dec. 22, 2021; PulsePoint)