What I've learned working at a tech company (Jan. 7, 2019; Quantcast)
The key to pulling off a successful activation in 2019; (Jan. 9, 2019; The Concierge Club)
How computer vision can help (Marketers harness the power of visual imagery (Jan. 14, 2019; GumGum)
If you're going to focus on one thing this year, make it audio branding (Jan. 30, 2019; Voices.com)
How retailers can beat the Amazon effect by utilizing data to win hearts, minds and wallets (Feb. 4, 2019; DAC)
For Generation Z the digital experience is the human experience (Feb. 5, 2019; WP Engine)
Generation Z and the rise of the Chief Digital Experience Officer (March 4, 2019; WP Engine)
The e-commerce landscape: Thinking beyond your site (March 5, 2019; DAC)
TV's transformation from broad awareness to targeted customer journey marketing (March 14, 2019; Cadent)
It's time to shift automotive media strategies to a higher gear (March 20, 2019; WarnerMedia)
Publishers, you're focusing on the wrong metric for push notifications (March 21, 2019; Marfeel)
The personalization-and-privacy paradox (March 25, 2019; Wayin)
How to make your investment in TV Upfronts count (March 28, 2019; Cuebiq)
How brands can succeed in today's 'Expectation Age' (April 1, 2019; Ansira)
Gen Z doesn’t want to buy your brand, they want to join it (April 15, 2019; WP Engine)
The next billion-dollar brand will be built on TV (April 16, 2019; Cadent)
The good news about data (April 17, 2019; Oracle Data Cloud)
Rethinking TV attribution: The full-funnel approach (April 18, 2019; WarnerMedia)
Bending the curve: TV + digital video (April 25, 2019; Freewheel)
Three ways to change your agency (April 29, 2019; DAC)
Why agencies need a new kind of organization and talent (April 30, 2019; ForwardPMX)
Forget connected 'consumers': connected data could be the answer for CMOs (May 1, 2019; Oracle Data Cloud)
How Wanamaker’s waste can be your reward (May 2, 2019; Neustar)
Are actionable insights enough? (May 8, 2019; Gain Theory)
Marketers push the (deep) learning curve (May 9, 2019; IBM Watson Advertising)
Why brands need to unlock the technology-creative equation (May 13, 2019; WP Engine)
How data can help brands fight ad fraud (May 14, 2019; Oracle Data Cloud)
What marketers can do as digital optimism fades (May 15, 2019; Dentsu Aegis Network)
Wendy’s and Adult Swim’s ‘Rick and Morty’ team up on new ad (May 18, 2019; WarnerMedia
Think beyond walled gardens to reach TV audiences (June 5, 2019; Cadent)
3 ways the 'digital agency' model must evolve (June 10, 2019; WP Engine)
GE's 'partnering for power in Pakistan' shows the human impact of global partnerships (June 12, 2019; WarnerMedia)
GE’s ‘Partnering for Power in Pakistan’ shows the human impact of global partnerships - Ad Age (June 12, 2019; WarnerMedia)
How Dove and Cartoon Network’s ‘Competing and Comparing Looks’ helps boost girls’ self-esteem (June 17, 2019; WarnerMedia)
The 7 myths that hold back agencies from growing web development (June 24, 2019; Pantheon)
The new marketing strategy to meet customers' ever-changing expectations (June 26, 2019; ForwardPMX)
Personalized email (Marchketing: 5 keys to success (June 27, 2019; Epsilon)
How (Marchketers are preparing to meet a new set of challenges in programmatic advertising (July 2, 2019; GumGum)
Inside the Lion's Head with Cannes Grand Prix Winners (July 18, 2019; Deloitte Digital)
How your customers' feelings influence what they buy (July 24, 2019; FocusVision)
What dating etiquette can teach (Marchketers (July 31, 2019; DAC)
When Scandinavian airlines adopted analytics, it got more than tools and technology (Aug. 1, 2019; Neustar)
How #WomenInSports are changing the game for (Marchketers (Aug. 5, 2019; Twitter)
Smokey Bear: 75 years of a brand icon - Ad Age (Aug. 9, 2019; The Ad Council)
How intent is redefining the marketing funnel (Aug. 12, 2019; Google) PDF
Why every brand should connect with obsessed musics fans (Aug. 12, 2019; Twitter)
Are we all facing Netflix Syndrome? (Aug. 13, 2019; Quad)
Gaming on Twitter is a whole new playing field for (Marchketers (Aug. 19, 2019; Twitter)
In the experience economy brands need to adapt or die (Aug. 22, 2019; FocusVision)
Marketing in the value exchange economy (Sept. 17, 2019; Wayin)
Brands need to move from voice of the customer to mind of the customer (Sept. 18, 2019; FocusVision)
Why access to the right insights means attribution is finally getting real (Sept. 19, 2019; WarnerMedia)
Lasting relationships are built on trust, and trust is earned (Sept. 23, 2019; Ogury)
Why content strategy is at the heart of digital transformation (Sept. 24, 2019; DAC)
Why your company (and your customers) need responsibly sourced data (Sept. 25, 2019; Factual)
6 ways to target your audience (Sept. 26, 2019; A4 media)
It’s a bad time to be average - using data to differentiate (Sept. 27, 2019; Essence Global)
Three things (Marchketers should know about executing an addressable TV campaign (Sept. 30, 2019; Cadent)
New study shows culturally relevant brands are more relevant to consumers (Oct. 1, 2019; Twitter)
New connected TV study debunks 3 common myths about political advertising (Oct. 2, 2019; Telaria)
Make online advertising work for everyone by focusing on user trust (Oct. 14, 2019; Google) PDF
The audience you’re missing out on when you overlook audio (Oct. 14, 2019; Pandora)
Media's new role in the empowered consumer journey (Oct. 15, 2019; ForwardPMX)
Five successful strategies for launching something new (Oct. 16, 2019; Twitter)
How location-based insights unlock deeper customer understanding- even for digital-only brands (Oct. 21, 2019; Factual)
How to make your brand worth talking about (Oct. 22, 2019; Twitter)
The five 'gotchas' of unified measurement strategy (Oct. 29, 2019; Merkle)
Is your brand message being diluted as it moves through your organization? Customer insights can help - Ad Age (Nov. 1, 2019; FocusVision)
Unlocking the content bottleneck (Nov. 4, 2019; Movable Ink)
Why is identity so important in today's customer experience? (Nov. 5, 2019; Merkle)
3 steps to help improve diversity in advertising (and why that's smart) (Nov. 6, 2019; Deloitte Digital)
Top 5 ways the universal ad ID will save the industry (Nov. 7, 2019; Freewheel)
‘Rick and Morty’ are stuck in PlayStation’s ‘Death Stranding’ universe in new ad (Nov. 7, 2019; WarnerMedia)
'How brands are helping to get out the vote (Nov. 8, 2019; The Ad Council)
Three steps to reinvent the Chief (Marketing Officer’s role (Nov. 11, 2019; EY)
How BMW drove mass awareness for its new X2 vehicle by launching on Twitter (Nov. 13, 2019; Twitter)
Why direct-to-consumer brands are spending more on TV advertising (Nov. 14, 2019; WarnerMedia)
3 ways forward-looking agencies are evoloving (Nov. 18, 2019; DAC)
Your favorite show, or a 40-minute ad? How one media brand blurred the lines of traditional advertising (Nov. 18, 2019; Google) PDF
Why location data is the Swiss Army knife of (Marketing tools (Nov. 20, 2019; Factual)
3 steps to help improve diversity in advertising (And why that’s smart) (Nov. 21, 2019; Healthline Media)
How to make Marketing more human and brands better friends (Nov. 22, 2019; Deloitte Digital)
Why big and small data are key to improving customer experience (Nov. 26, 2019; FocusVision)
How advertisers can generate rewards, not risks, from user-generated content (Dec. 2, 2019; Oracle Data Cloud)
Everything you thought about personalization is a lie (Dec. 3, 2019; Wayin/Cheetah)
How brands can win in the human moment (Dec. 4, 2019; Deloitte Digital)
What is incremental reach? Achieving next-gen reach and frequency (Dec. 5, 2019; Freewheel)
How market research is changing (Dec. 11, 2019; FocusVision)
3 ways to get back to he human at the center of TV advertising (Dec. 12, 2019; Cadent)
New video follows 13-year-old CEO’s journey to build fashion brand (Dec. 16, 2019; WarnerMedia)
Why the CMO role should be reinvented - not rejected (Dec. 17, 2019; Neustar)
What's the big idea? (Dec. 19, 2019; PMX)
Why people, data and technology is the recipe for growth (Dec. 20, 2019; Deloitte Digital)
The best social-impact campaigns of 2019 (Dec. 23, 2019; The Ad Council)