The state of the direct-to-consumer revolution (Jan. 27, 2020; The Ad Council)
How Super Bowl advertisers can use data to change the measurement game (Feb. 3, 2020; LiveRamp)
In a cookieless world, customer identity is even more critical (Feb. 5, 2020; Acxiom)
How a cash-back app is a win-win for customers and brands (Feb. 6, 2020; Dosh)
Why offline identity is key in a cookieless future (Feb. 24, 2020; Neustar)
Why marketers need to think addressable CTV—ASAP (Feb. 25, 2020; Telaria)
3 ways merging digital and physical experiences can elevate the human experience (March 12, 2020; Deloitte Digital)
Five key moves to make now to adapt to the coronavirus economy (March 25, 2020; ForwardPMX)
Navigating TV advertising during and after coronavirus (March 31, 2020; LiveRamp)
Why marketers should focus on audience to navigate the new normal (April 1, 2020; Xandr)
Ignore short-term panic to recession-proof your brand (April 8, 2020; Analytics Partners)
How publishers can control ad strategy in the cookieless future (April 13, 2020; Criteo)
Generational marketing myths from boomers to Gen Z (April 14, 2020; Wiley)
Verizon helps small business through Twitter Entertainment Series (April 16, 2020; Twitter)
Why contextual targeting is the future of digital advertising (April 21, 2020; GumGum)
Why coronavirus may spur TV advertising’s audience-based evolution (April 23, 2020; Open AP)
New survey: Digital publishers reveal strategies for growth (April 24, 2020; Marfeel)
The human connection: Four ways to humanize customer engagement (April 28, 2020; Braze)
Marketing during times of change: Finding certainty through data (April 29, 2020; Datorama)
How marketers can balance privacy and personalization (April 30, 2020; TransUnion)
Why adopting AI can expand marketing’s human potential (May 1, 2020; Deloitte Digital)
How storytelling keeps Turner Sports connected with fans (May 5, 2020; WarnerMedia)
Why marketers need to talk about identity resolution right now (May 6, 2020; Zeotap)
360 video brings WFH employees to the (virtual) table (May 11, 2020; Deloitte Digital)
Should brands communicate during a crisis? (May 12, 2020; Twitter)
5 ways to elevate the human experience for brand partners (May 18, 2020; Deloitte DigitalCOVID-19, isolation and mental health: How we stay connected (May 20, 2020; The Ad Council)
How to lead your sales team through uncertain times (May 21, 2020; Deloitte Digital)
Transforming the TV market through ‘audience as currency’ (June 10, 2020; Xandr)
Agencies of the future may be unrecognizable—that’s a good thing (June 16, 2020; Forward PMX)
CMOs: Collaborate with finance to prove marketing’s value (June 17, 2020; Analytic Partners)
How the hospitality industry can recover by focusing on people (June 18, 2020; Deloitte Digital)
Compassionate or cringeworthy? Advertising in a COVID-19 world (June 23, 2020; SurveyMonkey)
Strike the right TV media mix to reach your tuned-in audience (June 25, 2020; Verizon Media)
How audio helps brands tell stories in their authentic voice (June 26, 2020; NPR)
Healthcare brands stand out amid sea of COVID-19 messaging (June 30, 2020; Acuity Ads)
Seven strategies from brands leading the conversation (July 8, 2020; Twitter)
3 Steps to Improving your (Marchketing Intelligence Strategy (July 14, 2020; Datorama)
Why Better Measurement Is the Secret to Proactive Branding (July 16, 2020; Lucid)
Millennials and Gen Z seek flexible payment options in the coronavirus economy (July 30, 2020; PayPal)
What brands need to do now to keep up with new consumer habits (Aug.12, 2020; Twitter)
Five ways to find the superpowers that set your agency apart (Aug.17, 2020; Procter & Gamble)
Who is doing CTV and OTT right? With these 4 steps, it could be you (Sept. 9, 2020; Cadent)
6 tips on how brands can foster engagement and loyalty (Sept. 10, 2020; The Marketing Store/tms)
Three keys to reset your marketing strategy in a post-crisis world (Sept. 14, 2020; Acoustic)
How TikTok is just beginning to transform advertising (Sept. 17, 2020; TikTok)
Mötley Crüe’s Tommy Lee and Brittany Furlan on how to be a marketing rock star (Sept. 22, 2020; Cheetah Digital)
Live TV drives more moments that matter—to viewers and advertisers (Sept. 24, 2020; WarnerMedia)
Why brand affinity matters more than brand awareness in the COVID economy (Sept. 29, 2020; Wistia)
How Burger King used cow farts to take over Twitter (Sept. 30, 2020; Twitter)
Online advertising needs a rewrite, not an edit (Oct. 14, 2020; Criteo)
How to create a measurement strategy for the long and short term (Oct. 15, 2020; Datorama)
Why marketers need to use data with empathy to connect with people (Oct. 19, 2020; Edelman)
Kraft Mac & Cheese: It's what's for breakfast during COVID-19 (Oct. 21, 2020; Twitter)
New Twitter research shows how conversations lead to brand success (Oct. 22, 2020; Twitter)
TV marketers on adapting to changing consumer behaviors (Oct. 23, 2020; Cadent)
As buying behavior changes, marketers seize new opportunities (Oct. 27, 2020; Meta)
The 3 most important steps to transform your digital experience (Oct. 28, 2020; SiteCore)
4 ways to engage voters in a polarizing political landscape (Oct. 29, 2020; Xandr)
The loneliness epidemic and the power of connection (Oct. 30, 2020; The Ad Council)
The evolution of social advertising through 2020 (Nov. 5, 2020; Smartly.io)
The future of TV, according to four marketers (Nov. 9, 2020; Cadent)
Why found content is now a permanent part of the creative mix (Nov. 10, 2020; Catch&Release)
How promotional games can drive business beyond 2020 (Nov. 16, 2020; The (Marchketing Store/tms)
Gaming is the future of social good integrations (Nov. 19, 2020; The Ad Council)
3 customer-centric engagement tactics for a privacy-focused world (Nov. 23, 2020; CMI Compas)
RIP third-party cookies: Are marketers ready? (Dec. 2, 2020; Epsilon)
Six takeaways from Ad Age and Verizon Media’s wine chat on branded storytelling (Dec. 2, 2020; Verizon)
Transforming the customer journey through an agile content life cycle (Dec. 8, 2020; SiteCore)
Campaigning for unity: How to make all Americans feel at home (Dec. 9, 2020; The Ad Council)
The growth of streaming: What the industry needs to focus on now (Dec. 15, 2020; Freewheel)
How 2020; changed key life stages and what marketers need to do now (Dec. 16, 2020; WarnerMedia)
TikTok reflects: The difference in taking the road not traveled (Dec. 21, 2020; TikTok)