Podcasts

Ad Age’s flagship Marketer’s Brief podcast began offering brand partners bonus Studio 30 special episodes as part of an extended sponsorship deal in 2024, following up on our longstanding reporting about the efficacy of audio as a marketing channel and my own personal interest in podcast hosting

 
 

How Roundel is leading retail media 3.0 with data, scale and shopper trust

This episode explores how Target’s Roundel is evolving retail media beyond basic on-site ads into a full-funnel, data-driven ecosystem. The conversation unpacks how first-party data, measurement rigor, and shopper trust intersect—and why scale alone isn’t enough without transparency and performance accountability. Positioned at the inflection point of retail media’s next phase, the discussion offers a clear view into how legacy retailers are redefining what “modern” media networks look like.

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How Spectrum Reach is redefining CTV advertising through show-level transparency

As CTV matures, this episode zeroes in on the growing demand for transparency and control in premium video advertising. The discussion breaks down Spectrum Reach’s approach to show-level insights, contextual alignment, and performance clarity—bridging the gap between traditional TV buying and digital expectations. The result is a forward-looking conversation about how CTV can deliver both scale and specificity, without sacrificing brand safety or creative impact.

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How CVS Media Exchange connects health and wellness shoppers with the right brands

Focusing on one of the most sensitive and fast-growing retail media categories, this episode examines how CVS Media Exchange balances personalization, privacy, and relevance in health and wellness marketing. The conversation highlights how data signals, contextual insights, and omnichannel activation help brands reach consumers at meaningful moments—while maintaining trust in a highly regulated environment. It’s a nuanced look at how retail media strategies must adapt when consumer needs are personal, not transactional.

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