Webcasts 2019-2025

The archive reflects partnerships with a wide spectrum of industry leaders—including platforms, technology providers, media companies, agencies, and research firms—who used Ad Age Studio 30’s editorially produced webinar format to engage senior marketers with timely insights, practical frameworks, and forward-looking analysis. Together, these sessions form a longitudinal record of how the industry has responded to rapid technological change, economic disruption, and shifting consumer behavior.

2019

From ad to cart: Drive engagement, consumer insight and sales with conversational AI (March  6, 2019; Automat)

A smarter way for TV advertising (March  27, 2019; Turner)

Agency agility in the era of in-housing (April 17, 2019; Oracle NetSuite)

Moving beyond digital publishing: How BuzzFeed drives innovation for mega brands (May 15, 2019; Oracle NetSuite)

How IPG Mediabrands blends art and science to transform data visualization (May 21, 2019; Datorama)

Why we buy: How to get consumers to pick your brand (May 28, 2019; Criteo)

Keys to data-driven omnichannel effectiveness (June 25, 2019 RedPoint)

Strategies for growth: How agencies can ensure long-term success (Aug. 15, 2019 Oracle NetSuite)

The new omnichannel: How messaging is rewiring commerce for brands (Sept. 18, 2019; Snaps)

How visuals connect products to principles: meaningful messaging (Sept. 24, 2019; Adobe)

2020

The BIMI breakdown: Everything you need to know to boost delivery and enhance your brand with BIMI (Jan. 9, 2020; Valimail)

Why brick-and-mortar is the best weapon for e-commerce  (Feb. 12, 2020; Zenreach)

Accelerating the age of uncertainty: How COVID-19 is reframing the way we connect (March  25, 2020;  Adobe Stock)

#CreateForGood: How to adapt your influencer marketing during COVID-19 (April 8, 2020;  Mavrck)

TV is changing: Learn what creative formats are working in this new landscape (April 14, 2020; Roku)

How to adjust for today’s creative content demands (April 23, 2020; Celtra)

Data and identity in a cookieless world (April 29, 2020; The Wall Street Journal)

Audiences are staying connected while staying home: How automation makes buying local TV easier than ever (May 5, 2020; WideOrbit)

The catalyst: How to change anyone’s mind (May 14, 2020; Oracle NetSuite)

How to get quick insights to create programs that fuel business growth (May 16, 2020;  SurveyMonkey)

Reach your audience in a streaming-first era (May 20, 2020; Roku)

Empathy: The heart of great customer experiences (June 24, 2020; Redpoint)

Respond to an expanding digital audio landscape: How advertisers can reach growing audiences with automated buying  (July 15, 2020; WideOrbit)

Emerging stronger: How brands can capitalize on new viewership trends & consumer behavior with YouTube  (July 21, 2020; PreciseTV )

Adaptive algorithmic advertising: performance advertising’s new game changer  (July 29, 2020; Cognitiv)

The case for change: Navigating the experience era  (Sept. 2, 2020; VMLY&R) 

How to use customer data to drive engagement (Sept. 10, 2020; Redpoint)

E-commerce first: How brands need to approach advertising online (Sept. 16, 2020; Channel Advisor) Vimeo

Optimizing first-party data in your customer 360-degree view (Sept. 29, 2020; Snowflake)

Cut to contextual: digital advertising in the post-cookie world  (Oct.  14, 2020; GumGum)

How new privacy-compliant advertising regulations can lead to big business opportunities (Oct.  22, 2020; Snowflake)

Six customer experience principles to drive superior customer engagement (Oct.  28, 2020; Redpoint)

How to build a roadmap to advertising measurement excellence (Nov. 5, 2020; Oracle Data Cloud)

A look ahead 2021: The future of agencies (Dec. 9, 2020; The Wall Street Journal)

Full transparency: How blockchain can help brands raise the bar on accountability (Dec. 16, 2020; Huge)

2021

Beating the competition: Which Super Bowl ads rose to the occasion? (Feb. 9,  2021; iSpot)

Disruption-proof data: 4 ways to drive agency growth (Feb. 18,  2021; Resonate)

The data and analytics behind a personalized CX (Feb. 24, 2021; Redpoint)

Understanding the new consumer: What to expect in 2021 (March 18, 2021; Toluna)

Driving better results in digital advertising (March 24, 2021; Postclick)

Behind the screens: How to determine perception vs. reality (April 8,  2021; Captivate)

Pitching new business with disruption-proof data (April 15, 2021; Resonate)

In health we trust: How human resilience is shifting marketing strategies (April 22,  2021; Healthline Media)

Reinventing traditional media: How to turn traditional media channels into powerful performance drivers (April 29,  2021; Ad Results Media)

Going beyond analytics: How to drive innovation with insights (May 19,  2021; Adverity)

Black-owned media upfront 2021 (May 26,  2021; Allen Media Group/Black Owned Media Movement)

It’s now or never: Why brick-and-mortar businesses must shift to first-party data to succeed (June 10,  2021; Zenreach)

The DEI influence: Giving influencer marketing its influence back (June 22, 2021; Vericast)

Everything web agencies need to know about ADA-compliant websites (July 8, 2021; AccessiBe)

How to use TikTok, Instagram and Facebook insights to propel your content strategy (Aug. 17, 2021; Netbase Quid)

How to get ahead of privacy regulations now (Aug. 25, 2021; Media.Monks)

How agile research fueled bold decisions to rebrand a company (Sept. 1, 2021; SurveyMonkey)

Reclaiming control with programmatic in-housing (Sept. 9, 2021; MiQ)

Increasing your online visibility for e-commerce success (Sept. 23, 2021; Channel Advisor)

2021 tech agenda: The “new reality” (Sept. 28, 2021; The Wall Street Journal)

5 ways to maximize campaign ROI through social and media insights (Oct.  13, 2021; Netbase Quid)

Why empathy belongs at the heart of CX (Oct.  27, 2021; Emplifi)

Trust your decisions: The customer journey (Nov. 3, 2021; The Wall Street Journal)

Benchmark report: The marketing cost of missed customer calls (Nov. 8, 2021; Invoca)

Beyond influence: How brands can capitalize on the creator economy (Nov. 17, 2021; Tipalti)

The state of social  2021: What’s impacting your brand health? (Dec. 2, 2021; Netbase Quid)

The current state of real estate & beyond (Dec. 7, 2021; The Wall Street Journal)

Protecting your virtual event attendee data (Dec. 14, 2021; Glisser)

2022

America’s next top brands: CPGs winning the digital generation (Jan. 27, 2022; YouGov)

Super Bowl audiences & performance: The alternative currency lens (Feb. 15, 2022; iSpot)

What does your brand sound like? (March 3, 2022; Veritone)

AI demystified: Extracting the value from your customer data (March 10, 2022; Redpoint)

Harness the power of TikTok, Twitter and Instagram Insights (March 23, 2022; Netbase Quid)

Make web accessibility part of your agency offerings and lead it to growth (March 30, 2022; AccessiBe)

Unlocking DCO data: The holy grail of consumer insights (April 7, 2022; Clinch)

Black-owned media upfront 2022 (April 12, 2022; Allen Media Group/Black Owned Media Exchange)

Table of content: How to build and retain loyalty through content (April 20, 2022; Nativo)

A brand builder's secret weapon: The best freelancers (April 28, 2022; Worksome)

Building buzz: How Bolt used CTV to create a major brand moment (May 19, 2022; MNTN)

Delivering the consumer data required to power today’s data-driven marketing (June 21, 2022; Resonate)

Unlock the power of TikTok for your social strategy (June 23, 2022; Netbase Quid)

The leader's way to effective marketing transformation (June 27, 2022; DELVE)

How to win in the digital commerce media and marketing revolution (June 29, 2022; Jivox)

Why brands need a rapid actionable insights network (July 12, 2022; Sprinklr)

How media businesses can break down data silos to deliver impactful customer experiences (July 14, 2022; Snowflake)

Cultivating your “Garden of Gardens”—The future of marketing in privacy-safe environments (July 26, 2022; PwC)

Rebound for retail: Preparing for the uncertainty of tomorrow (July 28, 2022; Neustar)

Stand by your ad: Why CTV is every marketer’s ally in good times and bad (Aug. 9, 2022; MNTN)

How successful brands leverage consumer research to navigate inflation (Sept. 15, 2022; quantilope)

How to guarantee your best campaign launch on Twitter (Sept. 30, 2022; Brandwatch)

Check your retail pulse: Connect with consumers this holiday season (Sept. 21, 2022; Nativo)

Bridging the data gap: Clean rooms emerge as an answer to data deprecation and consumer privacy  (Sept. 28, 2022; Epsilon)

How NIL is leading to aHow NIL is leading to a boom in student-athlete influencer marketing (Oct.  4, 2022; Viral Nation)

CTV's next evolution: Why 2023 is the biggest year yet for brands (Oct. 11, 2022; MNTN)

Using consumer and market intelligence to gain the competitive edge (Oct. 13, 2022; Netbase Quid)

Advertising to healthcare audiences on connected TV and streaming audio (Oct. 17, 2022; TransUnion)

Advanced AI for value- driven marketing in 2023;  (Oct. 18, 2022; Pecan)

How to fill retail media stocking this holiday season (Nov. 17, 2022; Tinuiti)

Work smarter, not harder: Drive agency efficiences in 2023 (Nov. 30, 2022; Scoro)

Goal! Score with your target audience using deep consumer insights (Dec. 6, 2022; Netbase Quid)

2023

Multicultural Gen Z: How urban media can separate myth from reality (Jan. 24, 2023; iOneDigital)

Super Bowl instant replay: Game-changing insights from winning ads (Feb. 14, 2023; iSpot)

From Twitter to TikTok: How data can help you find your brand’s perfect influencer match  (Feb. 15, 2023; Netbase Quid)

Building brand love: drive consumer behavior through product loyalty (March 15, 2023; Fetch)

AI, automation and analytics: 3 key trends agencies can leverage to optimize operations (April 18, 2023; Forecast)

Don’t fall behind this upfronts season (May 4, 2023; MNTN)

Using AI to unlock massive time savings (May 10, 2023; Fluency)

Is AI content creation a landmine in the era of authenticity? (May 17, 2023; Nativo)

How AI and predictive analytics can future-proof your ESG comms strategy (May 18, 2023; Netbase Quid)

Retail media: A powerful growth engine for brands and advertisers (June 6, 2023; Treasure Data)

How innovation drives retail marketing strategies during constant economic disruption (June 14, 2023; Rokt)

How AI and social media data investments shape business strategy (June 27, 2023; Sprout Social)

How commerce media is transforming digital advertising by closing the attribution loop (June 28, 2023; Fluent)

Machine tested, marketer approved: How AI can streamline the (ad) creative process (July 19, 2023; MNTN)

How generative AI will transform the media & entertainment industry (July 27, 2023; Salesforce)

New study confirms audio advertising outperforms TV and digital (Aug. 15, 2023; Audacy)

Get more out of your sponsorships and brand placements: Increase engagement with better insights (Aug. 23, 2023; Netbase Quid)

Attribution is dead: How marketing impact modeling uses Al and data to predict ROI (Sept. 14, 2023; ChannelMix)

The future of advertising effectiveness in the post-cookie era (Sept. 28, 2023; DISQO)

A marketer's guide to this holiday season (Oct.  2, 2023; NBCUniversal) 

The other AI: Why authentic input matters in the age of AI (Oct. 10, 2023; SurveyMonkey)

Navigating pricing challenges for agencies (Oct. 18, 2023; Scope)

Harness the power of Al to create tailored audience experiences (Oct. 30, 2023; Salesforce)

Balancing brand and performance (Nov.  2, 2023; TransUnion)

From hype to reality: The future of AI in marketing (Nov. 6, 2023; Team Lewis)

Transform influencer programs and media planning with an audience-first approach (Nov.   13, 2023; Statsocial)

No cookies? No problem! How to target and measure in the new cookieless era (Nov.   15, 2023; Nativo

From e-commerce to retail media: Monetizing data with automated dynamic creative optimization (DCO) (Dec. 4, 2023; Jivox)

The gift that keeps on giving: CTV’s must-see advertising features for 2024 (Dec. 6, 2023; MNTN)

2024

Why performance-powered brand marketing is a (big) game changer in 2024 (Feb. 8, 2024; MNTN)

Behind the big game: Super Bowl LVIII ad performance unveiled (Feb. 13, 2024; iSpot)

Multichannel at scale: Using ad automation and AI for better outcomes with fewer resources (Feb. 20, 2024; Fluency)

How does cookie deprecation impact premium publishers?(March 28, 2024; DISQO)

And the award for most successful industry on CTV goes to... (April 4, 2024; MNTN)

Everything wrong with TV measurement May 1, 2024; Marketing Architects)

Unlock the full power of social-first marketing to scale your brand (May 7, 2024; Viral Nation)

Creating immersive story-oriented customer experiences (May 9, 2024; Progress Sitefinity)

Measure the actual value of your influencer campaigns (May 16, 2024; Awin)

The role of emotions in contextual targeting on CTV (May 23, 2024; Wurl)

The future of sustainability: Using AI to analyze the battlegrounds for Gen Z consumers (June 11, 2024; Black Swan Data)

Unlocking the potential of generative AI in creative content (June 27, 2024; Contentful)

Connected TV and foot traffic: The secret multiplier you can’t ignore (July 16, 2024; GroundTruth)

Innovate your media business models with artificial intelligence (July 18, 2024; Zuora)

Unlocking retail's future: A location analytics perspective (Aug. 13, 2024; Placer.ai)

The cookie is staying: What do agency leaders think? (Aug. 15, 2024; DISQO)

Use podcast ads to double customer acquisition and measure with pixels (Sept. 12, 2024; Podscribe) 

2024 holiday shopping and advertising trends you need to know (Oct. 10, 2024; DISQO)

Emotion and understanding the whole viewer: The next frontier of CTV advertising (Oct.  22, 2024; Wurl)

Best-kept creative-automation secrets from the world's top brands (Oct.  28, 2024; Celtra) Vimeo

How audio measurement, creative and AI shape ad performance (Nov. 4, 2024; Audacy)

How does your brand rank? Measuring and maximizing mid-funnel impact (Nov. 6, 2024; Nativo)

Maximizing impact: The full-funnel approach to media execution (Nov. 14, 2024; Pathlabs)

How to unify creative and media for omnichannel excellence (Nov. 19, 2024; Clinch)

Prepare for 2025: The marketing trend that will define the year (Dec. 5, 2024; Old City Media)

Why audio advertising’s unmatched performance is an untapped advantage for brands (Dec. 10, 2024; Audacy)

2025

From benchmarks to big results—Super Bowl creative, audience, and outcomes in sync (Feb. 11, 2025; iSpot)

Playing to win with cross-media plans and in-game advertising (Feb. 25, 2025; DISQO)

The next wave of AI: Transforming ad sales with AI agents (Feb. 27, 2025; Salesforce)

How AI-enhanced data clean rooms can help you maximize ROI (March 18, 2025; Tredence)

Build your digital workforce: scale your multichannel strategy with AI (March  25, 2025; Fluency