Member content 2019-2021

Ad Age’s premium member content was available as PDFs for top-tier subscribers to download on AdAge.com. Studio 30 published promotional articles (linked below) for many of the case studies and reports. Click on the PDF links to view the entire article.

Case studies

The case studies shown in the gallery below ran as features in print issues of Ad Age.

Simpler is better: P&G’s Olay makeover (January 2019) PDF

David vs. Goliath: How craft brewers fought back against big beer (February 2019) PDF

Spotify’s ‘David Bowie Is Here’ subway takeover (March 2019) PDF

Podcast advertising grows up (April 2019) PDF

Ritual Vitamins: The challenges of transparency (May 2019) PDF

The behavioral science behind Wicked Crisps (June 2019) PDF

Inside the marvelous marketing of ‘Mrs. Maisel’ (July 2019) PDF

How Domino's carryout campaign turned into a 50-state infrastructure project (August 2019) PDF

Gillette’s ‘The Best Men Can Be’ and the war on toxic masculinity (September 2019) PDF

How 2019 became the summer of White Claw (October 2019) PDF

How Pornhub pulled off its biggest philanthropic campaign yet (November 2019) PDF

How Popeyes' chicken sandwich won the internet one post at a time (December 2019) PDF

How Harley-Davidson plans to halt its slide using millennial marketing (January 2020) PDF

How YouTube influencers helped Liquid-Plumr increase sales (February 2020) PDF

How Oatly became the oat milk brand to beat (March 2020) PDF

How Live Nation helped Asics break through with young music fans (April 2020) PDF